Episode 080 – Varun George | Divemaster, Surfer, Sustainability champion, & Founder of Greenlane.TV

Greenlane.TV is a media company that curates content around green living, and promotes a sustainable lifestyle. A bevy of eco warriors have come together for this venture to cater to discerning consumers across the world.

See the website
Watch their YouTube channel
Follow them on Instagram
Like their Facebook page

Check out their various channels that include an in-house production called Greenlane Originals. You can enjoy dedicated series such as Preserve Our Islands, Patrons of the Earth, and Sustainable Homes, among others.

Tune in to learn about initiatives, products, services, and experiences for the conscious at heart. Browse their online store where you can shop for sustainable local brands.

Varun George is a sustainability champion and the founder of Greenlane.TV. This watersports buff is a seasoned divemaster, avid surfer, and kite surfer.

Varun has been dabbling in the digital space, connecting creators and green brands, via a company called Soul Skill, now rejuvenated as Treety. As a believer in the power of video, he’s involved in showcasing and producing regional stories of sustainability.

Expect to find him admiring marine life, riding surf breaks, chilling on permaculture farms, or hiking across beautiful landscapes, somewhere in the world.

Listen to his journey from growing up in a family that embraced an eco-conscious lifestyle, and immersing himself in the oceans, to now starting a media company with a vision to nudge others towards greener lifestyles by making sustainability sexy!

Varun has been inspired by his family business called CGH Earth, his partner, and her sister, while navigating the world of sustainability.

Also mentioned in this episode
Adani GroupAirInkAlphabetAmazonAndaman Nicobar Environment TeamAnup J KatAppleAyurvedaBali – Bio stores, Germany – Burma Bike PartnershipBlue Origin – Brenninkmeijer family – CBD (cannabidiol)CGH EarthDutch Good Growth FundDzüko ValleyEarth RoamerEcosia – Electric Bikes – Elon MuskExtinction RebellionExtreme E seriesFreedivingGold Coast, QueenslandGoogleGreen FundGreen StoriesGucciHeritage City, Gurgaon – HORECA – HotstarJeff Bezo’s contribution to sustainabilityJimmy Lee WolfJourneys With MeaningJulia HulmeKeralaKim Kardashian’s prison reform effortsKitesurfingKochiLand Rover MahabalipuramMergui ArchipelagoMicroplastics in fishMind ValleyMoken peopleMu Koh Surin National ParkNeil IslandNo NastiesNortheast IndiaOTTPatagonia – Patrons of the Earth – Peter FernandesPlant-based meat – Plant medicines – Pornhub planting treesPrathima Muniyappa – Raw food – Reliance RetailSomething SlowSurfingSurfing in IndiaSurfing in Sri LankaTanaz NobleTeslaTesla Roadster Starman in space The Better IndiaThe Ninth IsleTreetyUnileverVinod SreedharWall E

Timestamps for reference
03:00 Lockdown and remote working
07:32 Moving towards local and regional
11:13 Global collective consciousness and going local
17:35 Technology and current scenario with sustainability
23:00 Understanding sustainability?
26:20 Evil corporations funding emerging resources
29:19 Corporations embracing sustainability
31:31 Big corporations with green operations vs green startups
40:36 Sustainable living is a conscious choice
41:22 A game to explore sustainability
49:57 What is Greenlane.TV?
57:57 Short videos vs long-form content
01:01:00 Big businesses and green initiatives
01:04:00 Understanding sustainable businesses
01:10:36 Investing in green businesses, and believing in emerging ideas
01:13:23 Crowdfunding for green businesses
01:14:25 Shopping for sustainable products on Greenlane.TV
01:15:29 The spectrum of products and services that can be available in local flea markets
01:22:24 Taking about Amazon Go
01:28:00 Is sustainable living a luxury?
01:29:44 Consumption and updating products in daily life
01:31:44 Carbon footprint counter
01:33:35 Examples of a few sustainable brands
01:38:18 Plant-based meat and eating meat
01:42:28 Varun’s family, and CGH Earth
01:50:08 Amazon Go reprise
01:53:44 How do you know if a business is truly green?
01:56:16 Just planting trees as a business is not going green
01:58:35 Ecosia and Google
02:03:41 Varun’s many influences
02:11:11 Why travel and getting out is the best way to understand sustainability
02:13:28 Youth and positions of power
02:19:15 Varun’s love for the oceans
02:39:57 Travel and sustainability, along with examples of destinations
02:58:06 Talking about Mollem National Park
03:01:00 Space and the stars
03:03:14 Nature and interacting with plants
03:09:55 Are we nature? We are nature!


Show cover jingle courtesy of Icons8
Music by Nordgroove from Fugue

Episode background tunes courtesy of Icons8 and YouTube Audio Library
Book a Rental With It
Dark Lotus (Sting) by MK2
Hang – Music by Max Sergeev from Fugue
Sunday Stroll by Huma Huma

All photographs by Greenlane.TV, & Varun George, unless otherwise stated

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